Thursday, November 01, 2007

Letters, We Get Letters

Several months into the first year of the paper, the letters to the editor section was rocking, and it stayed rocking almost until the end of the paper’s run. We’d often have two full pages of them, and not made-up letters like Punchline or Brick, either.

This was accomplished by eliminating the biggest hurdle to writing letters to the editor: the writing part. This was before email became commonplace. You actually had to put a stamp on a letter back then. I got a second phone line and put an answering machine and a fax on it just for letters, comments, complaints, whatever, day or night, and that line often rang through the night. This was also more than a decade before the Richmond Times-Dispatch thought up the “Your 2 Cents” call-in line.

The fax line did okay, but the answering machine steadily produced pages of copy for the paper every issue. People called in from the clubs to shout their approval of whatever band they were watching…and this was also before cell phones were affordable, so they were calling from pay phones. Someone regularly called from the Village pay phone to complain about the local music scene. Guys called post-coitus from bed and put their husky-voice girlfriends on the line to comment. Mostly they called to complain about the paper, complain about the music scene, complain about local radio, and promote themselves.

“It’s weird to me that you guys are trying to promote local music, yet every issue is about what you guys did every night at a club. There’s more than three or four ways of looking at the scene here in town.”

But I only had three or four writers.

“The jazz scene in Richmond is tired. Jazz is an emotional thing, and all these white guys in Richmond are trying to make it a technically academic, non-emotional thing, headwise great jazz, but heart-wise, no…All the same guys are still all the same guys. The ones who were popular 10 years ago and running the show are still doing it.”

Guess what, still all the same guys.

“We want to read more about the new bands. You could be using the ‘Lyrics and Deep Thoughts’ page for more band interviews. Just do band interviews and record reviews.”

There is nothing duller than a band interview. It is essentially the same story over and over. Guys meet. Form a band. Think they have lightning in a bottle or a different sound. Want to get discovered. Gigging for dollars in crappy bars to small crowds of indifferent beer drinkers watching sports on the TV right over the band’s heads. Van keeps breaking down. Drummers keep quitting. Get money together to finally record debut album. Recording process is so acrimonious, band breaks up when the album is finished. The two guys most serious about the music, usually the ones who wrote the songs, form a new band. Process starts over.

Then for a few lucky ones, they actually do get signed by an offshoot of a major label, or even a major label. Record producer makes them change their sound to something more like what is currently popular. The songs that got them noticed are homogenized until they sound derivative and overproduced. The band is sent out on some grueling tours with little marketing support for the tour or the album. Label doesn’t pick up their option. They come home, sometimes broke and with nothing to fall back on, sometimes with just enough money to buy a house, start their wife in a business, or open a recording studio.

I don’t know if that’s exactly what happened to Fighting Gravity, Agents of Good Roots or The Ernies, but I do know their shows and their self-produced music sounded better than their label releases. I was especially disappointed in Agents. Their little cassette they sold at shows was terrific. Their label debut CD: barely recognizable as them.

“Nobody cares about bands like My Uncle’s Old Army Buddys and Useless Playboys. You should be writing about bands like King Sour, Kepone, Used Carlotta, Spike the Dog, Bucket and The Seymores. They’re all signing record contracts.”

Then there was Frog Legs, who found a way to do theater on my answering machine. With various members on different extension lines, they could record nonsensical improv in tandem.

“Well, I was riding the mechanical bull with the fly roper and the transcendental maggot when I was surprised to see the munificent cheerleader with the rose pink memorandum stapled to her forehead. Written in lipstick across that piece of paper was: ‘Pretty girls love Frog Legs.’”

This was before digital answering machines, when there was a tape I could remove and put into a tape player to transcribe. I couldn’t do that today. There’s email, but that isn’t as purely anonymous and impulsively liberating as voice messages left in the dead of night, and that anonymity gave birth to much creativity and safely vented the frustration from the local music community.

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